Ten things to avoid in Financial Advisor Marketing
Financial advisor marketing is very important for the success of your business. You need to come up with a comprehensive plan that will help you create a brand and get the right exposure to your targeted customers. The problem is that financial advisor marketing mistakes are recognized the hard way when you feel that your company is not achieving its goals. In this article we talk about the top 10 things that you have to avoid in marketing for financial services to achieve your goals:
Not going inbound marketing:
Outbound traditional marketing is not enough anymore, but the future all lies in the direction of inbound marketing. This kind of marketing attracts the right customers and turns them into leads and keeps on educating them and answering their questions until they become real clients.
Lacking a target market or niche:
If your marketing for financial advisors is marketing everything for everybody, you are wasting your resources. You need to have a specific niche or offer services to a specific segment of the market. Narrowing down your services to cater for the needs of 2 or 3 segments in the market means that you can excel at what you do.
Creating a content without the strategy:
When you are trying to create content for your website you must be sure about the message that you want to send your customers. When marketing specialists, lose track of the big picture the marketing for financial advisors becomes less successful. You need to make sure that you have the strategy set with the list of relevant keywords before creating your content.
Not taking the time to create an interesting content:
Because this is not something that you will probably have done and established overnight, you need to make sure that you are taking enough time to create the right content. This means that everything should be studied and examined before it is taken to the level of execution.
Not using different marketing tools:
Different marketing tools will work differently and in harmony to achieve the goals of your financial marketing. Using direct emails or phone calls to contact your potential customers will help you attract the most interested customers if they have questions about your services. Using LinkedIn for financial advisors marketing, on the other hand, can help you create an effective network using the connects of other people who are related to your business. At the same time, using different social media for financial services marketing ensures that you stay in touch with your target customers, offering them help and answering their questions.
Not focusing on excelling at one thing at a time:
Using different tools for marketing doesn’t necessarily mean using all of them at the same time. This could be overwhelming and will also harm your budget by using your resources in different channels at the same time. Instead, focus on doing one thing at a time. First, start by building your blog and make sure that you have some 100 excellent blog posts. Once everything is fine, you can choose 2 of your best blog posts and make them into EBooks. Or you can focus on building your social media marketing plan first. Whatever you choose to do, remember to go one thing at a time.
Not setting smart goals:
Smart goals are attainable goals that can be identified and measured. When the marketing for financial advisors lacks the presence of these goals, everything becomes messy and confused. For example, the goal should be quantified like “call five more customers per day” and not “call more customers”. Your goals should also be relevant. For example, if your goal is to increase a number of your clients with actually no employees to attend to them, you will be harming your image in the long run.
Not using the content you already have:
You don’t have to start everything from scratch if you want your business to work. Sometimes you already have great content that you just need to adjust and tweak. Think of adding a call to action at the end. This could make a great difference.
Not having the right network:
If your marketing plan doesn’t involve a lot of networking, you are missing out a lot. For starters, you are missing out on all the referrals that your old customers will bring in, and you are also losing the credibility their reviews will add to your business.
Not focusing on creating a brand:
Creating a successful brand will go anywhere from your name to your office. By the time, successful marketing will help your business sell itself.