For people, who do not know what marketing financial services is all about, they usually have a hard time making out the meaning of the terms used in the sector. In fact, without financial advisors on your side, you will never be able to make out all the terminology that is used on the financial advisor websites. However, this article is aimed at making you a little comfortable with the what’s and how’s used extensively in the niche of financial advising so that the next time you go to them, you do not have to ask stupid questions.
What Does It Involve?
When we talk about the root of the financial services business, there is just one thing involved – money. Money has been an important part of human’s life since the ancient times. The form has changed, but the concept has remained the same. Earlier, it used to be gold, then we stepped down to silver, and as and when we started facing the scarcity of material, we kept on shifting to a much cheaper and easily available metal. This is how money has been reduced to iron and steel coins around the world. Regarding finance, money is considered to be a matter of faith, belief, and trust. Marketing for financial advisors revolve only and only around this concept; and they use it as a medium, a measure, a standard and a store.
What do Financial Advisors for marketing?
One of the many purposes of financial advisors is to find the people who want to lend the money and then find the people who need to borrow the money. This enables them to put the money from one place to another and earn in the between. Therefore, financial advisors can be called as the people who collect payments and lend money in an easy, cost effective and expert way.
What Are the Kinds of Financial Services?
Financial services marketing can be broadly classified into two kinds: Personal and Corporate. Furthermore, financial advisor marketing deals in 3 domains related to money: Banking, Insurance, and Securities. Depending upon the nature of your demand, you can hire a financial advisor to guide you with your finances, particularly investments. Below is the kind of services that are provided by the financial services.
Personal Services for Financial Services Marketing?
This section of the industry caters to the needs of a person. They have specific requirements and are more or less leaned towards saving for the future rather than saving. Also, the products available to such investments are geared towards fulfilling the personal needs of an investor. The best financial advisor websites mention that an individual can put their money into all three domains as mentioned earlier and reap the benefits. A few examples of products available in this niche are current account, consumer finance, traveler’s cheques, life insurance, equities, unit trusts and pension funds.
Financial advisor marketing plan for corporates is different from that of individuals. Although the idea is still the same i.e. to save and invest money the products available to corporates are a bit complex and usually involve the large sum of money. Again, corporates can invest in all three domains of financial services and in a wide variety of products that include loan guarantees, leasing, venture capital, business loans, insurance broking, re-insurance, securities market, fund management and so on.
Who Can Be Called a Financial Advisor?
There are many people who call themselves financial advisors but a perfect profile on LinkedIn for financial advisors will demonstrate the following character:
- The person is influential and can convince you to make decisions related to your money.
- He deals in financial products like acquiring and issuing of money and insurance. He has a thorough knowledge of securities and brokerage.
- He knows how to establish a market for financial products and knows the prices involved in buying and selling of these things.
- He can provide depository services or a beneficial deal to the client.
Getting in Touch with a Financial Advisor
Not only can the investors get in touch with a financial advisor but also an individual who is need of money and wants his assets managed can contact a financial advisor and benefit from his services. However, it is important to understand that you will have to follow the instructions given by a financial advisor and only then can the complete setup work efficiently. You could either use websites and directories to find financial advisors. These days, social media for financial advisors is being promoted heavily in the industry, and this might be just the perfect opportunity for you to get to know financial advisors up close and personal through social networks.