Financial advisors have to utilize social media to market their business. Social media will enable you to reach a large number of clients at a very low cost. It will allow your clients to examine the nature of your services before actually committing to any. Clients usually lack the trust in the financial advisors and are sometimes skeptical of what they can do for them. You can use different social media platforms if you want to build your image as a reliable financial advisor who is ready to offer tailored financial services and solutions to cater to the individual needs of your potential clients.
1. Make a great first impression online:
Whether you like or not, more clients will go online before they make any decision. This also applies to investment related decisions. Your potential client will probably refer to different financial advisor websites before they decide to answer your call or respond to your email. That is why it is very important to build a high quality and informative website to provide your clients and investors will all the information they might need. Pay attention to the content of your website, the type of information provided and the tools you offer you clients to verify this information.
2. Avoid using too much financial jargon:
The best financial advisor websites use easy language. A lot of financial related words will not make your website seem professional. It will only make your clients feel that they don’t understand what you can offer them. Instead, choose a language that is easy to understand so that you clients will know why they should hire you. Opt for web content that would keep your clients engaged on a personal level. Identify your potential market and design a web content that is highly related to them- if you want your site to be successful. Your web content should focus less on your company’s success, for example, and provide more focus on your customers, the services you can to do them and the solutions you offer.
3. LinkedIn for Financial Advisors
LinkedIn for financial advisors will help you to build a network to reach more clients. The higher the number of connections you have, the higher the chance that your financial advisor website will be viewed. Always share information so that your connections can see that you are at the top of your game. Create posts and publications that would link back to your website to create more web traffic. As you get a lot of traffic, Google search engines will identify your LinkedIn profile, and you will always appear at the top of the search results.
4. Use free social media for financial advisors to connect with your clients:
Most social media platforms are free and easy to use. Use social media for financial advisors to answer your potential clients’ questions. Let them feel free to ask and make sure that a qualified member of your team answers all the questions. This will build trust in your financial advisor services as someone who tackles their clients’ needs with the utmost care and doesn’t hesitate to provide them with the information they need.
5. Target quality, not quantity:
You must understand that the quality of your social media engagement is what counts. Most financial advisors think that the number of likes or shares is what really matters in terms of social media success. The truth is that these numbers should be translated to actual sales and contracts as these clients reach out for your financial services. Make sure that your online posts contain backlinks to your website that would translate into real sales once your potential clients choose your financial advisor services.
6. Avoid spam in your financial advisor marketing plan:
You don’t have to post every hour in order to gain exposure. In fact, this will make you lose a lot of your online credibility when you use social media for financial advisors. Limit your posts to one or two per day and follow up on them. Spamming your followers with posts will not guarantee exposure or them returning to your site later on. Instead, target high traffic times to post your new posts and use relevant hashtags to gain more exposure.
7. Avoid recommendations:
When you like or endorse something on Facebook or Twitter, your clients will understand that this is your opinion. You should be careful about what you choose to re-post or make sure that your site includes information that whatever is shared or liked by the account doesn’t necessarily reflect the company’s policy.
8. Be yourself:
Share your story with your potential clients as this will help you to attract people who share the same circumstances or background. Be authentic and real. This will enable you to connect to more clients on a personal level. Don’t be shy to share personal information with your followers; after all, you want them to share their personal information and most valuable financial information with you.
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