For every financial advisor marketing plan, you need to stand out if you want to reach the top. We searched around the web for the best financial advisor websites and aggregated the best advice from really successful financial advisors who have reached the top and are very respected on their respective markets. According to a 2014 Cerulli Associates report, nearly one-third of financial advisors fall into the 55 to 64 age range. Thus, it is important for fresh, young advisors to plan carefully because this data shows their opportunity to get ahead. These are our tips:
Be careful with your image while creating Financial Advisor Websites
Your personal image and the first impression is the face of your “company,” so being egocentric, rude or sarcastic is not something you want to show when talking to your clients. This is especially true if you’ve already started the financial services marketing career and have grown exponentially fast compared to the others, you can get too confident sometimes. Try to be humble and listen to your customers. Remember no one knows everything and everyone can benefit from learning something new every day. You are an advisor, but each client has a lot of problems and decisions to make, so only trusting your experience and not thinking about your client’s might lead you to a bad reputation.
Now, choose your target market and invest into that niche
When you focus on a specific niche, your experiences and studying of that market will help you become one of the best in understanding all the possible problems, roadblocks, victory routes and decisions that will need to be thought about when advising your clients. When marketing financial services, this is the best way of understanding your audience, their concerns and especially what misconceptions usually young businessmen on that market think, then you’ll be able to see their success much more often than trying to target many fields you think you have knowledge on.
Marketing for financial advisors is also about reaching the customer, so you won’t only understand your clients, but you’ll also understand what the market wants, and this is very important when giving advice on how to proceed next.
Be a custom planner
Every client is different and has their issues. When coming with a financial advisor marketing plan, this route is slower, but clients will notice: Make a custom marketing plan for each client based on their needs and current situation, as also taking into account what specific goal they want to achieve, long term or shorter. All the best financial advisor websites will tell you that you have to be a planner, and this is not only talking about your clients, but also a planner for your life and career. “Where and who do you wanna be in X years, and how will you achieve that?” Planning ahead helps with the last advice: knowing who you want to help where to start on choosing your target market.
Be active on social media for financial advisors
You can’t just tell your clients to utilize social media as a marketing instrument, and even yourself aren’t using it to your advantage. Social media for financial advisors is how they build their first impressions and overall image when not directly interacting with their potential clients. This is very important to stay relevant. Everyone has already tried to contact a service provider already and searched on the web, but either found a poorly built profile or couldn’t even contact them at the time they tried. Being active, answering questions and proposals in a quick response is important to getting that first impression right.
One example of this: LinkedIn for financial advisors is a great tool to build their commercial profile and expose their current work and achievements. If a potential client can’t find an indicated advisor on that media but finds another dozen on the same niche, they probably won’t search more.
Be a multi-tasker in your quest for financial advisor marketing
After you’ve started and you’re good to your defined market, you’ve helped your clients and have enough knowledge to warp to your next Specialization, now is the time to expand. “Have more than one area of specialty, as doing the same thing and working with the same type of clients may get tiring,” says Rajput, an industry veteran.
Have allies and friends
No one knows everything and society has achieved more when working in groups. It is not wrong to ask for advice to other advisors in your area, even more, if both of you can refer each other to customers who are looking for another helping hand. Always keep learning and sharing ideas to improve your horizons.